*Pathos Appeals* ARCS. p.263 # 1, 4, and 6

Notes from reading: Pathos-human emotion.(Ex.sympathy, empathy, anger/calm, envy/emulation, joy and hope). People respond emotionally when their or a loved one's values are praised or threatened. The force of emotional appeals in rhetoric lies in the fact that people hold values with different levels of intensity. Emotions can move people to action! Emotional responses, by changing a person's state of mind, can help people change their minds about an issue.

#1. One issue would be to support finding the cure for breast cancer and the audience would be comprised of college students. Their attitudes would likely be that they they know someone that has had or currently has breast cancer, since it is so common in today's society. Therefore, they could relate to the issue which would allow them to be open and responsive to the argument for supporting the fight against breast cancer.

I'm sure many of you know someone battling breast cancer. Some of you know women who have gone through chemotherapy and been successful survivors, whereas some of you know of other tragic cases where breast cancer sadly took their life. I bet there is not one person in this room that cannot raise their hand, if I asked them if they knew someone that was a breast cancer patient. It is sad but true. I came here to tell you that just like we can help the feed the hungry people in 3rd world countries or find the cure for AIDS, we can strive to find the cure for cancer. We can help by donating money to their cause, or simply by purchasing pink-ribbon items in stores whose funds go towards breast cancer research. It is worth your effort and time to help. Looking at the experession on a loved one's face once once they know their mother or sister will survive to see her grandchildren grow up would prove to you that your time and support is priceless. You can put a price on a pair of designer jeans or a Chanel purse, but you can't put a price on a life.

#4. The ad selling a pink watch in support of breast cancer says "Time to fight". This message gives hope to the audience that the fight can be won.

An ad selling Infinite Circulon cooking pans lists consumer problems with other brands of nonstick pans at the top of the pages. One problem was that the the food didn't cook evenly, and the other problem was that the pans constantly needed replacing. Attention made to these problems arouse a sense of dread to the cook reading this ad, because chances are they have encountered these problems as well. The message implies that this certain brand will solve these problems, and it leads a person to read further to find out more.

An ad that evokes fear in an audience is one that brings up certain situations in one's mind that they don't want to experience. The magazine I've been looking through has mostly perfume ads and beauty tips, but there was an ad that featured the toothpaste,Pronamel. I would be considered a target audience, because apparently the dentist informed me that I have sensitive teeth and signs of acidic wear on my teeth. So, when I saw a picture of a person's teeth that had really thin tooth enamel as a result of acid wear, it made me want to buy the toothpaste. In fact, if if it is really that good I should I probably just go out and get a year's supply. It's too bad the ad doesn't talk about how much more expensive it is than your average toothpaste. The ad talks about serious dental problems and irreversible damage, which evokes fear (in myself) that without Pronamel --that could happen to you!

#6. Honorific-respectful language. Pejorative-disparage people/derogatory language. One example of a reading that uses honorific language is a movie review on Role Models: Paul Rudd is one of the modern cinema's great under-appreciated funnymen. The reviewer called it a significant improvement over the director's last feature. He used the term "unspeakable bravery" to actually include things in a movie that could actually happen and weren't so far-fetched. "Genuinely effective comic actor" describes Sean William Scott. Rudd was a "delight". An movie review with pejorative language is seen in the review of the movie Twilight: It starts out by saying "Let's get real here people. Not a single person (with few exceptions) knew what the Twilight series was. He calls it a "cliché, clunky mess of a story". He said he was "bored out of his brain" and the movie was "a hefty two hours" with "bland dialogue" and "boring characters".